Once in a while, a message will pop into the warn.pbs.org feed that is exceptional. This is one of those times.**
This message includes the SOURCE (here they use an abbreviation, which is not always recommended, but this is a post-alert message so we can assume the message receivers also got an initial message telling them to evacuate), a plain language name for the HAZARD (wildfire), LOCATION (near Pine Flat), and information about the threat (no longer threatening).
The message then uses ZONES to indicate which areas of Pine Flats are being communicated to. Now, I'm not a big fan of zones, but YCSO has already indicated the name of the LOCATION and they provide a link to their zone software at the end of the message. So, they're covering their bases.
Arizona uses "READY, SET, GO!" language for their evacuation messaging, and in this case, they use plain language to define it: if you were previously under a "GO order" you were asked to evacuate. This is followed by GUIDANCE related to the original threat - the wildfire is no longer threatening you may now return safely to your home.
TIME... Time is included in the message in multiple forms. First, it is implied by stating the wildfire is "no longer" threatening and people may "now" return safely. Second, it is clearly indicated with the use of time and date telling people when they can begin to return.
ADDITIONAL INFORMATION is provided explaining that there will still be road closures (with information about the timeframe) and who will be permitted to access the Pine Flat neighborhoods. Here again, they include the TIME and date, clearly informing people about the plans YCSO has made for maintaining safety.
Finally, a LINK is provided to help residents get additional information if they need it.
The message also selectively uses ALL CAPS to call attention to key information: the hazard name, the original GO order, and the guidance to CHECK the website.
Strong work YCSO! This is exemplary!
**In full disclosure, The Warn Room has provided consultation to Yavapai on their messaging templates. Their process to develop effective messages included working groups that labored together to build evidence-based templates, which were reviewed by The Warn Room and revised based upon feedback. The result is a complete set of 90- and 360- character and 160- character opt in messages that are ready to go when a threat is detected or ended. If your organization is interested in a review of historical messages and assistance with building templates that are specific to your community, please be in touch!
In the meantime, for recommended contents for 45 other hazards, be sure to download The Warning Lexicon - it's free and offers step-by-step instructions on how to write a better warning message.
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